Rough Rider Center Announces Naming Rights Agreement With Northern States Fishing Tools

The Rough Rider Center, a cornerstone of the Watford City community and a hub for recreation, events, and athletics in the region, has entered into a significant naming rights partnership with Northern States Fishing Tools.

This long-term agreement marks an exciting new chapter for the Rough Rider Center, which has played a vital role in providing a space for residents and visitors to enjoy a wide range of activities, from sports tournaments and concerts, to conferences and community gatherings. The center's impact extends beyond the city, serving as a regional destination for entertainment and recreation.

With the support of Northern States Fishing Tools, this naming rights deal ensures the continued growth and success of the Rough Rider Center and Watford City Parks and Recreation. These funds will not only enhance the facility's offerings but will also help maintain the center as a top-tier venue that promotes community engagement, wellness, and economic growth across the city and region.

"We are thrilled to partner with Northern States Fishing Tools. Their investment in the Rough Rider Center is a testament to the importance of this facility to the people of Watford City and the surrounding region," said Sara Fitzpatrick, Rough Rider Center director. "This agreement will allow us to continue providing high-quality services and experiences that our residents and visitors have come to expect."

Billy Carlson, Northern States Fishing Tools president, stated "The Rough Rider Center has become a key piece of the city's identity, and we're excited to partner up and help them in furthering the mission of the facility, and Watford City Parks and Recreation, hopefully for years to come."

A revised logo for the official "The Rough Rider Center, Presented by Northern States

Fishing Tools" moniker will be rolled out digitally and across the facility in the coming days and weeks, along with a naming rights dedication to take place on Oct. 10, 2024 at 10 a.m. CST. All members of the public and media are welcome to attend the ceremony and welcome in an exciting new chapter for The Rough Rider Center and Parks and Recreation in Watford City.