At the end of February 2023, Richland Economic Development Corp. (REDC) signed with “Rebel River Creative”, Billings area after sending out requests for marketing firm proposals.
“Rebel River Creative”, will review what REDC has already been doing and present their findings during a discovery session, and then walk the non-profit organization through a focused strategic marketing plan. During phase one the marketing firm will present three logo options, create a revised brand and tagline, brand standards guide, and stationary package. Phase two will entail a 12-month marketing and communication plan.
“Marketing is always important, but it’s especially important now. We want to put out a focused message to recruit people to the area and we want that message to be the best it can be. We are going in the best direction by hiring a professional company,” said Leslie Messer, REDC director.
Conversations about the benefits of hiring a professional marketing firm began when Leif Anderson, REDC board president, mentioned his daughter was working for a marketing company in North Dakota. From there, the decision was made to request proposals. As it happened, one of the partners of Rebel River Creative is very familiar with Richland County, and there was a collective decision that Rebel River Creative would be the most capable to promote Richland County.
Recently, Messer had a long-time member and son of one of the founders of REDC stop in to increase his membership. With that, he expressed his concerns for the economy and how, in his opinion, REDC has never been more important than it is today.
“I think it’s the highest compliment I’ve received,” Messer commented.
Having an exciting and innovative marketing and communication plan will be one-way REDC can extend their reach, and get their message about Richland County out to individuals and businesses considering moving to the area.
“We want a fresh updated look at the new ‘what’ in marketing, but the ‘how’ is where efforts will really be focused,” Messer stated.
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