The Larson family.
Tim and Kristin Larson of Sidney, MT pride themselves on promoting the Beef and cattle industry. Both raised on cattle ranches in Montana, Tim in Forsyth and Kristin in Big Timber, the BEEF and cattle industry is their way of life. They currently reside on a small ranch just outside of Sidney, MT with their 4 children: Grady (10), Garrett (8), Landry (5) and Leddy (3) who love the cattle industry (and their horses) just as much as mom & dad.
Growing up, Tim was very active in 4-H and Rodeo and Kristin in 4-H and FFA. These organizations are what sparked their interest in the cattle industry. Both Tim and Kristin knew from a very young age they wanted to work in the cattle industry and they never wavered from it. Kristin attended Montana State University and graduated with a degree in Ag Business and a minor in Economics and went to work for Hawkeye West in Billings doing their marketing and advertising. Tim started off in Dillon, MT with a rodeo scholarship and finished at Western Iowa Tech. He then went to work for Rod Prewitt and worked in the feedlot. Tim began buying cattle right away and he's been at Prewitt & Company ever since. Tim handles most of the buying and selling of the cattle for the company while Kristin works in the office and videos cattle to put on the Superior Video sales.
Tim and Kristin met in Miles City, MT. Tim was there buying cattle and Kristin was there on the Montana Angus Tour. Kristin moved to Sidney in June of 2001 and the couple was married that December.
Advocating for BEEF and cattle is not only an important part of the Larson's lifestyle, but it is their way of life. Tim is a director for the Montana Pro Rodeo Hall of Fame, the MonDak Area Stockgrowers Association and the Montana Youth Rodeo Association. He is also Vice President of the Richland County Rodeo Club. Kristin is past president of the MonDak Area Stockgrowers and director for the Montana Stockgrowers, currently Vice President of the Montana Beef Council and a Federation Director for the National Beef Check Off, President of the Sidney FFA Alumni and Director on the Eagle Foundation Board. The Larsons are also members of the NCBA, North Dakota Stockmen's Association, Montana Stockgrowers Association, Pella Lutheran Church and Farm Bureau.
In August 2012 Prewitt & Company LLC purchased Yellowstone Livestock and Tim Larson became the manager. Their goal and tagline has become "Working hard to build a competitive marketplace for your livestock." They work very hard every day to do this and feel strongly the sale barn is an important part of the vitality of the community. They are trying to provide a service for the cattle producers in the area. There are lots of premier cattle in this area and both Tim and Kristin feel fortunate to work with an amazing group of producers on a daily basis.
"Our main goal is to promote BEEF and the cattle industry in a positive way in our community and wherever we're at, 100% of the time. With only 2% of the total population involved in agriculture it is becoming increasingly important for all of us to tell our story and promote our lifestyle in a positive way. If we don't someone else WILL tell our story and it may not be our story at all but how they envision and what they read about it. Information is so readily available on the internet and social media but a lot of it isn't correct and thus our consumers are misinformed. We have to get to them first and give them some insight into our world. We have a story to tell and it's a great story and we raise a superior product. It is becoming ever important for this world to eat protein and more of the world population is demanding it so we have to work to promote BEEF and keep it on everyone's tables. We are lucky because BEEF is a nutritional powerhouse and, with 29 lean cuts, can and should be a part of everyone's diet," states Kristin Larson. "Our passion is the cattle industry; we promote it and live it every day. Our ultimate goal is to leave a legacy for our children, to leave our land in better shape than we received it. It's about hard work, ethics and integrity and understanding the value of it all."
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