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Generally, facts do not change and the application of facts to life determines success. In other words, life is more than luck. One needs to plan, implement, evaluate and replan to stay in touch. That was the essence of the integrated resource management program that was very successful with the help of the National Cattlemen’s Beef Association and the cooperative efforts of the land-grant universities across the U.S. The program focused on beef financial and production data collection and evaluation followed by appropriate managerial adjustmen...