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The new, “Beef. It’s What’s for Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. “This campaign builds upon the core benefits that only beef offers - its great taste and 10 essential nutrients. While most folks just look at bee...
