Sorted by date Results 1 - 2 of 2
Sidney, MT – "The Tough Enough To Wear Pink" (TETWP) campaign was founded in 2004 by Terry Wheatley, a cancer survivor and the wife and mother to PRCA cowboys Jim and Wade Wheatley, and Karl Stressman, the former commissioner of the PRCA and former director of special events for Wrangler. The idea was to challenge the tough rodeo contestants to wear pink at one of the NFR performances in support of families facing breast cancer. The event was an instant hit with cowboys and fans wearing pink. T...
Like Hank Williams, Jr.'s song "Family Tradition," rodeo runs deep in the Wieferich family, Sidney. Dave and Cathy Wieferich officially took over the family business in 2002 when Marvin Brookman, Cathy's grandfather and founder of Brookman Rodeo Company, suffered a stroke. They continue Marvin Brookman's legacy since his death in 2006 and have been producing the Richland County Fair & Rodeo since 2009. Marvin started Brookman Rodeo in 1936 at the age of 23 when he joined the Cowboys Turtle...
