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A whole-food bar born from University of Montana research, ultra-racing trial and error, and Montana-raised beef, has hit the shelves of Fred Meyer stores across the Northwest. Omnibar, a nutritionally balanced whole-food bar that uses beef for protein as opposed to soy or whey, was conceptualized and prototyped in Montana and refined using technology in Oregon’s Food Innovation Center. The idea for Omnibar was developed after a conversation between Cooper Burchenal, Montana beef rancher and Brent Ruby, a UM research professor and director o...
